WHAT IS THE DEFINITION OF AN EXECUTIVE PRODUCER 2.0?
What is the definition of an Executive Producer 2.0? Being that this is the name of our blog, and our total belief of this new era of content creation, we will explain…but that said, we welcome your comments as well. Perhaps the best way to define an Executive Producer 2.0 is to first take a look […]
Posted at 10:33 am on July 9, 2009 | 1 comment | Filed Under: Advertising, Business, Creative, digital content, entertainment, Entertainment industry, Entertainment Marketing, executive producer, hollywood, Marketing, Media, Multi-Platform, production, Promotions, tv production | Tagged: content, Creative, digital content, digital entertainment, entertainment, Entertainment Marketing, film, hollywood, Multi-Platform, production, tv promotion | Continue reading
THE TWELVE [MONTHS] OF AMERICAN IDOL…AND BUILDING A BILLION DOLLAR ENTERTAINMENT PROPERTY
As the American Idol machine rolls into Los Angeles today for auditions, I thought it would be a good time to write about the 12 [months] of American Idol, and the brilliant positioning of the American Idol brand as a YEAR LONG property for brands and consumers to participate. That’s right, you thought Idol was just […]
Posted at 1:07 pm on July 1, 2009 | 1 comment | Filed Under: Advertising, Business, Creative, digital content, entertainment, Entertainment industry, Entertainment Marketing, executive producer, hollywood, Marketing, Media, Multi-Platform, production, Promotions, tv production | Tagged: american idol, brands, content, Creative, entertainment, Entertainment Marketing, fox, fremantle, Multi-Platform, production | Continue reading
EP2.0 Home 